Crm Vs Sfa - What's The Difference?
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The article "CRM vs SFA - What's the Difference?" is about business, it was written by David Cowgill.
I've yesterday had a lot of questions about the difference
between CRM and SFA and which one is right for your company.
"CRM" is so broadly used these days it's really hard to
completely wrap your head around it.
Let's start with a couple of basic definitions:
CRM - Customer Relationship Management is about finding,
getting, and retaining customer relationships.
SFA - Sales Force Automation is about managing and supporting
sales reps. Generally consists of contact management,
opportunity management, and pipeline management.
CRM is more centered around the customer and consists of modules
to handle tracking customer support issues, odrer tracking and
datawarehousing.
Customer focus can be used to describe most
parts of a CRM system. Some examples of data collected by CRM
systems include:
1) Campaign tracking
2) Purchase history
3) Shipping history
4) Account data
5) Sales data
SFA is more centered around making sales, sales people,
improving colse rates and managing the day-to-day of getting
sales done. SFA is included in CRM in a lot of cases and since
SFA usually handles much of the same data collection that a CRM
system would, it makes sense to purchase a CRM system rather
than a standalone SFA solution.
Companies like Siebel or Salesforce.Com offer excellent hosted
CRM solutions with feature-rich functionality well within your
budget (starting around $65/user/month).
For more information about CRM, visit:
http://crm.Blogs.Com/crm/what_is_crm/
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CRM vs SFA - What's the Difference?
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